About: Our Mission

Increasing confidence in women and girls – especially mothers because a negative attitude towards self affects people around you. Lack of confidence in women is affecting a lot of people’s mental health because they can’t deal with the day to day functioning of life – good and bad things always happen. When something bad happens it feels like the end of the world and when something good happens, you feel like you don’t deserve it, or you can’t enjoy it.

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Emphasis on the fact that beads are individual to each woman’s personality from the colour to the fitting, to when she wears it – she makes these decisions and has control over it, allowing her to take back her power.

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Encourage women to find themselves through creative expression like music, drawing, movies, foods and now beads. We don’t always get to find time for hobbies, self-care, and other things we may enjoy because we’re working so hard, so waist beads are a creative expression that don’t take up time and remind us of our inner strength and beauty.

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Why?

I believe confidence is a fundamental for life because it’s having faith and trust in yourself, that no matter what happens you will always achieve, whether it’s through good times or bad times. You can’t be prepared for everything that’s going to come your way, nor can you live in fear, so you have to keep taking steps forward in confidence that things are going to work out for you. It might not happen the way you want it to, or as quickly as you want it to, but that confidence increases our will to be patience, because we know it’s coming. All women deserve to feel like this in their chosen field, no matter what it is.

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I envision a generation of confident women, going after their goals whether it’s family, work, business, etc. By believing in yourself, loving yourself, being respectful and honest with yourself, you set an example of how you want to be treated by others and they have no choice, but to respect your boundaries and give you the respect you give yourself.